Hola! I’m Tomas Ramirez, a Product Designer.
I bridge the gap between complex business problems and intuitive product experiences.
Realtor's Resource Property | Previously @ NortonLifeLock(Gen Digital), New American Funding
Work
A.I Comparative Market Analysis (CMA)
- Owned end-to-end design of a mobile-first AI CMA workflow, cutting pricing analysis time by 83% (6+ hours → ~1 hour).
- Scaled adoption across a large user base, with 10,000+ reports generated in the first month and ~7% mobile user adoption.
- Operationalized AI with human-in-the-loop control, enabling faster, more confident pricing decisions without removing agent judgment.
A.I Property Insights
- Led design of an AI-driven property insights feature, transforming dense listing data into instant, decision-ready summaries.
- Drove strong post-launch growth, achieving 58% month-over-month active user growth and ~5.5% mobile adoption.
- Optimized for real-time usage, enabling agents to respond 2× faster during live, client-facing conversations.
Self-Checkout POS Kiosk
- Led in-context user research with Spanish-speaking shoppers, conducting in-person interviews and usability observations to uncover trust, language, and intimidation barriers with self-checkout technology.
- Redesigned the kiosk experience with accessibility and cultural context in mind, simplifying flows, improving Spanish language clarity, and reducing cognitive load for first-time users.
- Influenced platform-level change without direct ownership, pitching a research-backed redesign to the POS software vendor used across the grocery chain.
- Translated qualitative insights into scalable design recommendations, enabling the vendor to improve self-checkout usability for similar bilingual and underserved user populations.
Coming Soon...