A.I Compartive Market Analysis (CMA)

Role & Responsiblity

As the Product Designer on the AI CMA team, I...

• • Led the end-to-end redesign of the CMA creation experience in RPR Mobile™, focusing on speed, clarity, and agent control
• • Delivered multiple AI CMA features by producing, iterating, and validating high-fidelity prototypes through 10+ user testing sessions with REALTORS® and industry professionals
• • Translated research insights into mobile-first workflows that reduced friction, accelerated time to insight, and supported confident pricing conversations
• • Collaborated closely with Product Management and Engineering to align AI capabilities, technical constraints, and business priorities

Overview

Faster pricing conversations. AI handles the analysis. The user leads the decision.

AI CMA, currently in Beta phase, leverages AI to provide reliable pricing strategies and price and market assessments using comp data, market trends, and comp stats, tailored for either a Buyer or a Seller. AI CMA helps users (agents) have smart pricing decisions with their clients.

The Problem

Users needed speed, clarity, and mobility—without losing control.

Comparative Market Analysis (CMA) creation was a time-intensive, multi-step process that required deep market expertise, disproportionately impacting less experienced users—especially in mobile, in-field scenarios. Users were forced to analyze comparables across multiple screens, manually cross-checking data and increasing cognitive load, which slowed decision-making and reduced confidence. Pricing rationale lacked structured support, making client explanations manual, inconsistent, and difficult to communicate clearly. As market conditions shifted, frequent recalculations disrupted workflow continuity and further extended time to completion. Compounding these issues, existing mobile tools lacked the depth and flexibility required to support a complete, end-to-end Comparative Market Analysis (CMA) workflow in real-world usage.

The Solution

A mobile-first Comparative Market Analysis (CMA) workflow powered by AI insights.

What I heard consistently from users—and validated through research and iteration—was the need for clarity, speed, and control. I designed AI CMA in RPR Mobile™ (beta) as a mobile-first workflow that delivers faster insight, clearer pricing logic, and full user control, making it easier to lead confident, client-ready pricing conversations wherever the work happens.