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A.I Property Insights

Context

Achieved a 58% month-over-month increase in active users since launch.

* With repeat usage among users relying on the feature during live showings and property discussions.

My Role

Product Designer

Team

Product Manager, UX Researcher, Developer(s)

Timeline

January 2025 - March 2025 (6 months) Shipped to Production

Applied Skills

User Research, Competitive Analysis, Prototyping, User Testing

Role & Responsiblity

As the Product Designer for AI Property Insights on the RPR Mobile team, I...

  • Led the end-to-end design of a mobile-first AI feature that delivers fast, structured property summaries optimized for in-field use
  • Prioritized clarity and speed through user research, focusing the experience on the highest-impact questions agents need to answer in real time
  • Iterated through rapid prototyping and validation to improve usability and reduce friction across the core experience
  • Collaborated closely with Product Management and Engineering to refine workflows, resolve technical constraints, and align AI capabilities with real-world usage

Overview

Clear answers when clients ask, “So what should I know about this place?”

AI Property Insights is a feature in RPR Mobile™ designed to help users confidently speak to any property—instantly. By transforming complex property data into clear, AI-generated summaries, the tool equips users with concise, data-backed insights they can use in real time, whether they’re in the field, at a showing, or mid-conversation with a client. The result is faster understanding, clearer communication, and greater confidence when it matters most.

Property Details
Choose On Market Property
Property Insights
Property Insights

The Problem

Critical insights were buried, slowing responses and increasing hesitation.

When users are asked about a property on the spot, the information they need is often buried across multiple screens and dense data sets. Scrolling through raw metrics, market stats, and property details increases cognitive load and slows response time—especially in client-facing moments. Less experienced users may struggle to synthesize the information quickly, while even experienced users risk hesitation or unclear explanations. In fast-moving conversations, that pause can diminish trust and stall momentum.

Tone Options
Select Tone
Audience Options
Select Audience

The Solution

AI-powered summaries that surface what matters most, instantly.

AI Property Insights condenses complex residential and commercial property data into clear, plain-language summaries delivered instantly within RPR Mobile™. Instead of navigating data-heavy views, agents receive structured insights that highlight what matters most—property characteristics, market context, and key talking points. Designed for mobile, in-the-moment use, AI Property Insights helps agents respond confidently, reduce information overload, and position themselves as experts in every client conversation.

Property Insight Summary
Data-backed Summary

Outcome

Results...

Month-over-month growth

58%

Active user growth since March 2025 launch

Mobile user adoption

5.5%

Percentage of RPR Mobile users using Property Insights

Time to property insight

<10s

AI-generated summaries replace manual data scanning

Faster responses

2x

Designed for on-demand answers during live showings